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Waking Life - Forum / Dames[/url] 1 as a top seller across the world
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#1 2019-06-24 04:15:06

Date d'inscription: 2019-03-28
Messages: 228

Dames[/url] 1 as a top seller across the world

Nike had a high hurdle to overcome entering its fiscal third-quarter earnings report. With the stock price sitting at a new all-time high, it was going to take Adidas NMD Femme a lot more than merely an earnings beat to keep the stock moving higher. Despite the stock falling Adidas Superstar Donne about 7% after the release, the quarter was another good one for the athletic wear giant, as Nike continued to demonstrate the strength of its brand in a highly competitive market for footwear.
Let's review three highlights from the quarter that shed light on Nike's current business momentum.Following up with the solid double-digit growth of last quarter, Nike Nike Air Force 1 Femme delivered another solid performance on the top line with currency-neutral sales up 11% year over year. More impressive was Nike's gross margin, which ticked up to 45.1% compared to 43.8% in the year-ago quarter. For that, management credited higher average selling prices and strong growth from digital channels.
Nike has made considerable efforts in recent years to beef up its Nike Air Max 90 Damen digital capabilities, and the company has done that by not only improving order processing and the Nike Air Max 270 Dames shopping experience overall but also releasing sophisticated apps, especially the popular SNKRS app. In the last quarter, SNKRS traffic and revenue surged by triple-digit rates, as 17 of the top 20 sneaker launches through the app sold out after launch.
The fiscal third quarter was Nike's first-ever $1 billion quarter for digital sales -- an important Nike Air Max 95 Mujer milestone, as retail battles are increasingly being fought online. As a whole, Nike's digital business was up 36% (excluding currency changes) during the fiscal third quarter, inviting CEO Mark Parker to refer to it as a "powerhouse" segment for the company.The investments Nike made to improve its supply chain and design creation process over the last few years have started to pay Nike Air VaporMax Donne off in the previous few quarters. Footwear sales were up 13% (excluding currency) year over Adidas ZX 850 Donne year, led by strong sales of Air Max styles, including the Max 95 and 97, as well as Tuned Air. This is a significant improvement over the low-single-digit growth the company was experiencing in footwear more than a year ago. Additionally, CEO Mark Parker said the Air Force 1 "is accelerating growth in both men's and women's." He also called out the classic Air Jordan Nike Air Max 720 Dames 1 as a top seller across the world.
Also, Nike continues to innovate with new products, such as the new Nike Air VaporMax Femme Adapt smart-lacing basketball shoe, but its Nike's ability to quickly respond to consumer demand shifts by updating core styles with new colorways and materials that seems to be driving the double-digit growth in footwear right now.
Consumers are increasingly wearing running and basketball shoes as lifestyle sneakers, so having an efficient process in place to Nike Air Huarache Mujer respond to the latest trends in the sneaker (fashion) world is crucial to Nike's business in terms of driving higher full-price sell-throughs and keeping margins firm. The last few quarters show Nike on the ball here.

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